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Lord CulturalResources
Leading Culture Destinations

© 2016 by Lord Cultural Resources

THE AWARDS

The Soft Power Destinations Awards celebrate the influence and impact of a cultural destination in a city, virtually and beyond.

LEARN MORE ABOUT THE AWARDS

Soft Power Destinations have influence because they operate in a way that is accountable and transparent, and they seek to be excellent, relevant and sustainable in all that they do. The Soft Power Destinations Awards recognize soft power best practice in cultural destinations.

2018 WINNERS

Last year’s winners of the Soft Power Destination Awards are great examples of how relatively small institutions and can have large scale impact through soft power. Click below to see last year's winners! 

CELEBRATING SOFT POWER

In the cultural sector, we seem to be doing a lot of waiting. Waiting for a new government and budget. Waiting for new leadership. Waiting for the world to change. There are some who are leading that change and being that change. The Soft Power Destinations Awards are our way to honour that.

 

OUR MISSION

MAKE CITIES BETTER PLACES TO LIVE
  • Promote collaboration and social cohesion

  • Develop new skills

  • Empower people 

  • Inspire creative and critical thinking

  • Link private and public sector partners in
    common goals

  • Support sustainable city-building

CELEBRATE SOFT POWER DESTINATIONS
  • Memorable places

  • Meaningful experiences

  • Tourism attractions

  • Economic generators

  • Locations where people come together to create new ways of thinking and set the agenda for action

 
 

HOW IT WORKS

WE OFFER FOUR PROGRAMS TO HELP ACTIVATE
SOFT POWER IN YOUR COMMUNITY

Each is a collaborative crash course in Soft Power—transforming your organization, your community and the social environment around you. Our program includes events, work sessions and co-created content.

01 / WORKSHOP
  • 1 day event

  • Up to 20 participants

  • 2 speakers, 1 facilitator

  • Key notes, sharing insights / best practice, learning sessions

  • Facilitated workshop: ideas, filtering process, activation ideas

  • Create content, association & exposure through media outlets

02 / CONFERENCE
  • 2 day event (keynote, workshop, strategy paper)

  • Up to 50 participants

  • 4 speakers, 1 facilitator

  • Key notes, sharing insights / best practice

  • Facilitated workshop: ideas, filtering process, activation ideas

  • Applied Soft Power Destination strategies and partnership leads

  • Create content, association and exposure through media outlets

03 / FORUM
  • 2.5 days event

  • Up to 400 participants

  • 10-15 speakers, 2 facilitator

  • Access to global Soft Power leaders, direct association

  • Co-ownership of content, extensive coverage through media (usually partnered with NY Times)

04 / AWARDS

Access to Soft Power leaders, direct association extensive content solution for your communications. Extensive coverage through media (last year reach 50m+)

  

 

PROJECTS

PARTNERS

Gail Dexter Lord

Co-founder and President, Lord Cultural Resources

Gail Dexter Lord is Co-founder and President of Lord Cultural Resources. With a network of offices in Toronto, London, New York, Beijing, and Mumbai, Lord Cultural Resources is the world’s largest cultural planning firm having completed more than 2,300 assignments in 460 cities worldwide.

Read the full bio

Ngaire Blankenberg

Head of Planning and Content, Kossmann-DeJong

TED speaker and co-author with Gail of “Cities Museums and Soft Power”. Ngaire Blankenberg is internationally recognized for her work planning innovative cultural spaces. 

Florian Wupperfeld

Leading Culture Destinations

He graduated from UCLA Film School before starting his career as a trend scout in 1997, working with Mercedes Benz on the launch of the Smart car. After seven years as Creative & Media Director at the Soho House Group he launched Leading Culture Destinations, a cultural travel channel. LCD also hosts the annual LCD Awards which the press coined ‘The Oscars for Museums’. Florian is also founder of RemixSummits.com and CultureLabel.com

Media Partners

New York Times, Art for Tomorrow

Our team has worked with numerous media partners in the past. The New York Times has been the preferred partner for the activation since the inaugural Salon took place at the Art for Tomorrow Conference in Doha, hosted by the NY Times and the Qatar Museums Authority.

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CONTACT US

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