Soft Power Destinations Salon - Malta

How can we use Soft Power to stimulate the creative economy?

Malta is one of the world’s great island fortresses from ancient times to World War II. Yet its very name means ‘refuge’. England is an island fortress that has provided refuge for many over recent centuries. As part of the celebration of Valletta’s Year as European Capital of Culture, Soft Power Destinations Award and Leading Cultural Destinations is hosting a workshop in London to explore how soft power is transforming both cities.

‘Soft Power’ is people’s ability to influence behaviour using persuasion, attraction and agenda setting (in opposition to force and finance). Soft power is created by people through networks and civil society organizations; while hard power and the fortress mentality is exercised by government and large corporations.The humanitarian refugee crisis centered in the Mediterranean poses issues for people in London and Valletta. And there are also the painful consequences of historical humanitarian crises. Our panel will explore how soft power strategies can help overcome these crises with a focus on the role of cities, museums, cultural tourism and cultural industries.

WHEN? Wednesday May 30, 2018, 6:00pm

WHERE? South Kensington Club, 28 Harrington Road

Panel Chairs:
Gail Dexter Lord, President and Co-Founder, Lord Cultural Resources
Florian Wupperfeld, Managing Director, Leading Culture Destinations

Mark Sealy, Ph. D., MBE, Director of Autograph ABP
Ali Hossaini, Ph. D., Research Fellow, Department of Informatics, King’s College London
Caro Howell, Director, The Foundling Museum

6-7pm: Welcome Drinks
7-8pm: Panel Discussion
8-9pm: Cocktail

For Tickets contact:

  • Grey Facebook Icon
  • Grey Twitter Icon
  • Grey YouTube Icon
  • Grey Facebook Icon
Lord CulturalResources
Leading Culture Destinations

© 2016 by Lord Cultural Resources