The Soft Power Destinations Awards celebrate the influence and impact of a cultural destination in a city, virtually and beyond.
Cultural Destinations are major forces of soft power in their local environments. They are landmarks and place-makers in a city, they attract tourists, locals, schools, and donors and they influence and empower visitors and partners through programs, exhibitions, research, and networks.
Soft Power Destinations have influence because they operate in a way that is accountable and transparent, and they seek to be excellent, relevant and sustainable in all that they do. The Soft Power Destinations Awards recognize soft power best practice in cultural destinations.
The 2020 Awards mark the fourth Soft Power Destinations. The Awards were created in 2016 as a new category within the Leading Culture Destinations Awards.
SOFT POWER CULTURAL ORGANIZATION
Single cultural institution such as a museum, library, science centre, public garden, performing arts centre or art gallery.
SOFT POWER CULTURAL COLLABORATION
Two or more entities working together towards a common project, can be within the cultural sector, or in collaboration with other sectors.
SOFT POWER CULTURAL ACTIVATION
An event or series of events.
Soft Power Destinations can be nominated under one of the three categories below:
A Soft Power Destination demonstrates these qualities: